Celebrate Christmas in July!

Why wait until December to get the goodies?

With the New Financial year upon us, growth-minded business owners wanting to increase their influence with the media are looking for a way to make the most of the new year and grow their business.

When we last spoke about your opportunity to meet and pitch directly to the journalists, you asked me to contact you for the Melbourne 2022 MEET THE PRESS MASTERCLASS, as you felt this timing would suit you.

So here we are with a ‘Christmas in July’ $500 gift for you. The Melbourne MasterClass is set to run IN PERSON on 20 & 21 October 2022, and is already 50% full.

This means that despite your best intentions, if you wait, you may miss out…or worse…your competitor might get to the journos first! We only allow one business per industry – so it might as well be YOU.

Imagine how you’ll feel when it’s:

YOU meeting the journos
YOU pitching your business to them
YOU growing your influence with the media
YOU having media opportunities on a silver platter
YOU becoming the go-to person in your industry

Because we’ve already spoken about your business on an application call, and we know our journos will love you, you are able to literally JUMP THE QUEUE and secure your place to pitch directly to each and every one of the 9 journalists coming.
Our MasterClass is media training that’s unparalleled in Australia. It sets you up to be able to secure your own media coverage with
out ever needing me, or a PR agency again!

To claim your place in the media spotlight >> CLICK THE BUTTON ABOVE >> GET YOURSELF REGISTERED BEFORE THE DEADLINE
Our offer of a $500 reduction in the investment to join us for October expires midnight 25 July 2022 AEDST. Payment plans are available.

Part #1 - PRE-TRAINING

Called the Anatomy of a Pitch, the pre-training will guide you through each of the components of the P.I.T.C.H. process which will enable you to start thinking about your business through a media/newsworthy lens (rather than through a ‘this is what we’ve got to promote’ lens).

It’s this shift in thinking and this changing of lens that will enable you to put together your first draft of your media pitch (VERY different from a ‘sales’ pitch).

This training will be sent a to you in advance of the two days of the actual Meet The Press MasterClass.

Part #2 – The 2-day
MEET THE PRESS MASTERCLASS

DAY 1 – 8.30am to 9pm (approx.)

Day 1 is all about you!

Kate will prepare you thoroughly to pitch to the journalists (how you pitch to journalists is very different from how you pitch to potential clients). This includes:

Unlocking the hidden stories that live inside your business
Improving the speed at which you think so that you can respond in a nimble fashion during media interviews
Demonstrating how effective pitches are delivered
Working with you individually on your media pitch and key messages

Kate wants you to present yourself to the hand selected group of journalist colleagues in the best light possible and is very clear that her job is to make YOU look good. The calibre of journalists coming to this event expect to meet a calibre of business owner like you who has their story and pitch prepared (we’ll do this with you), so they can not only pick up amazing stories for their program or publication, but so they can also find their next ‘expert’ for their specific media outlet. Many previous attendees are now regular ‘experts’ across a number of media platforms – all from meeting and pitching to the journalists at the MEET THE PRESS MASTERCLASS.

DAY 2 – 8.30am to 9pm (approx.)

The journalists want YOU!

Day 2 kicks off with media interview tips and tricks so that you are fully equipped for when the journalists arrive.

This is the day where you get to sit in an intimate circle with EACH AND EVERY journalist, (many of whom come back to this event year after year because they get so many stories from it), so that you can pitch your story to them directly.

Now, we can’t guarantee that every journalist you meet at the event will run your story… but Kate firmly believes that at least one of them WILL – otherwise she wouldn’t have offered you a place at this event.

If history is to repeat itself, over 70% of our attendees go on to secure free media coverage within weeks of attending the workshop. A mere snippet of the type of coverage that’s typical for our attendees is below (if we included all the coverage secured by our graduates, you’d be reading for weeks!

Part #3 - STRATEGIC IMPLEMENTATION CALL

This individual strategy call happens AFTER the two days of the actual MasterClass and literally gives you a personalised prescription for how to maximise the media opportunities that are sitting on a silver platter waiting for you to grab them.

You may recall Kate explaining during your application call, that whilst you are in the pods pitching to the journalists, a member of our team is there taking notes FOR you as to what the journalists want FROM you.

This feedback is fully unpacked for you on your personalised Implementation Call, so your best next steps with each of the journalists are crystal clear for you.

Kate wants to ensure that the connections you’ve made with the journalists and the stories you have to tell are told (and followed up) in the most effective and successful way possible, and she’ll pull out all stops to make this happen for you.

As a business owner, you KNOW the difference massive media exposure can make to your business, and this MEET THE PRESS MASTERCLASS is a media training ground that is unparalleled in Australia that will set you up to secure your own media coverage without ever needing Kate, or a PR agency again AND brings 9 of the country’s top journos directly to you so you can pitch to each and every one of them. Talk about a fast-track!

And because we’ve already spoken about your business on an application call, and we know our journos will love you, you are able to literally JUMP THE QUEUE and secure your place in front of our amazing media movers and shakers.

A New Financial year also means a new budget, so this is the perfect time to invest in increasing your reach and influence with the media.

If you’re looking for a payment plan option – Rest easy, we’ve got you.

We’ve got special weekly payment plans until October to help ease the cashflow for you and you’ve also got the option for a Buy Now Pay Later facility.

To claim your place in the media spotlight, Click on the button below now.

**Our offer of a $500 reduction in the investment to join us for October 2022 expires midnight on 25^th July 2022 AEST.**

We can’t wait for your media journey to begin!

**PS: this bonus is for you only. We cannot accept a registration from a business to whom we have not spoken. Thanks for respecting this gift.