Called the Anatomy of a Pitch, the pre-training will guide you through each of the components of the P.I.T.C.H. process which will enable you to start thinking about your business through a media/newsworthy lens (rather than through a ‘this is what we’ve got to promote’ lens).
It’s this shift in thinking and this changing of lens that will enable you to put together your first draft of your media pitch (VERY different from a ‘sales’ pitch).
This training will be sent a to you in advance of the two days of the actual Meet The Press MasterClass.
DAY 1 – 8.30am to 9pm (approx.)
Day 1 is all about you!
Kate will prepare you thoroughly to pitch to the journalists (how you pitch to journalists is very different from how you pitch to potential clients). This includes:
DAY 2 – 8.30am to 9pm (approx.)
The journalists want YOU!
Day 2 kicks off with media interview tips and tricks so that you are fully equipped for when the journalists arrive.
This is the day where you get to sit in an intimate circle with EACH AND EVERY journalist, (many of whom come back to this event year after year because they get so many stories from it), so that you can pitch your story to them directly.
Now, we can’t guarantee that every journalist you meet at the event will run your story… but Kate firmly believes that at least one of them WILL – otherwise she wouldn’t have offered you a place at this event.
If history is to repeat itself, over 70% of our attendees go on to secure free media coverage within weeks of attending the workshop. A mere snippet of the type of coverage that’s typical for our attendees is below (if we included all the coverage secured by our graduates, you’d be reading for weeks!
This individual strategy call happens AFTER the two days of the actual MasterClass and literally gives you a personalised prescription for how to maximise the media opportunities that are sitting on a silver platter waiting for you to grab them.
You may recall Kate explaining during your application call, that whilst you are in the pods pitching to the journalists, a member of our team is there taking notes FOR you as to what the journalists want FROM you.
This feedback is fully unpacked for you on your personalised Implementation Call, so your best next steps with each of the journalists are crystal clear for you.
Kate wants to ensure that the connections you’ve made with the journalists and the stories you have to tell are told (and followed up) in the most effective and successful way possible, and she’ll pull out all stops to make this happen for you.
As a business owner, you KNOW the difference massive media exposure can make to your business, and this MEET THE PRESS MASTERCLASS is a media training ground that is unparalleled in Australia that will set you up to secure your own media coverage without ever needing Kate, or a PR agency again AND brings 9 of the country’s top journos directly to you so you can pitch to each and every one of them. Talk about a fast-track!
And because we’ve already spoken about your business on an application call, and we know our journos will love you, you are able to literally JUMP THE QUEUE and secure your place in front of our amazing media movers and shakers.
Worried about pre-Christmas cash? Rest easy, we’ve got you.
We’ve set up a special weekly payment plan of only $356 per week until April to help ease the cashflow for you and secure your place for the May MasterClass.
To claim your place in the media spotlight, Click on the button below now.
**Our offer of a $500 reduction in the investment to join us for May expires midnight 24 December 2021, ADST.**
We can’t wait for your media journey to begin!